Weight loss vs. Fitness / Nutrition
Calorie tracking is about many things. What specific need are we solving?
Unmet Demand in a Proven Market
Weight loss is a persistent, proven, monetizable need, without satisfying solution.
It is an urgent, emotionally-driven needs🤯 that supports self-improvement 😀,
thus leading to more willing to pay💰 than other health goals.
We target at young, busy, especially female group
We target young people with busy lives because they care about health but struggle to form consistent habits. They value tools that are efficient, intuitive, and easy to integrate into their daily routines.
Market research insights
The global health market is vast and expanding. There's still blank space in the AI calorie tracker market.
Our team is familiar with the Greater China market, Japan, and North America. We researched these markets and got the following insights.
❌ Mainland China: While it boasts a large market size, strict AI regulations, low user payment habits, and heavy industry monopolization pose significant challenges.
❌ North America: The presence of a successful competitor, Cal AI, has validated the market’s profitability, but intense competition makes it less favorable for entry at this stage.
✅ East Asia (Hong Kong, Macau, Taiwan, and Japan): These markets remain untapped by similar AI-driven products. With strong user willingness to pay and substantial market size, they offer significant growth potential.
We have chosen to start with Hong Kong, Macau, and Taiwan due to their favorable payment habits and market readiness, followed by expansion into Japan.
Product Key Features
Standing in Hanako’s shoes, we defined our product’s key features.
👩
Personalized
AI offers tailored and expert feedback to support your
weight-loss journey.
🙌
Effortless
Quickly log meals using voice, photos, or text. AI accurately tracks your calorie.
⚖️
Accuracy
Our RAG based agent and tailored database helps accurate tracking.
Now let's wrap up our current situation in a SWOT analysis.
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