Take a quick look 👀
Have you ever tried to track your calories intake, only to give up because it was too cumbersome?
Users' complains of the traditional calorie tracking apps in App Store
While there are numerous traditional calorie tracking apps available, they fail to address these specific challenges.
Technical background
(Till June 2024)
Multimodal AI models
Recent breakthroughs in AI open up new possibilities for transforming the calorie-tracking experience.
But before we jump in—is it a business worth building?
PMF may sound like a buzzword, but at its core, it’s about one thing: balancing demand and supply.
The global health market is vast and expanding. There's still blank space in the AI calorie tracker market.
Our team is familiar with the Greater China market, Japan, and North America. We researched these markets and got the following insights.
❌ Mainland China: While it boasts a large market size, strict AI regulations, low user payment habits, and heavy industry monopolization pose significant challenges.
❌ North America: The presence of a successful competitor, Cal AI, has validated the market’s profitability, but intense competition makes it less favorable for entry at this stage.
✅ Japan: These markets remain untapped by similar AI-driven products. With strong user willingness to pay and substantial market size, they offer significant growth potential.
We have chosen to start with Hong Kong, Macau, and Taiwan due to their favorable payment habits and market readiness, followed by expansion into Japan.
Standing in Hanako’s shoes, we defined our product’s key features.
👩
Personalized
AI offers tailored and expert feedback to support your weight-loss journey.
🙌
Effortless
Quickly log meals using voice, photos, or text. AI accurately tracks your calorie.
🥳
Delightful
Let a cute IP cheer you on and keep you going.
Now let's wrap up our current situation in a SWOT analysis.
Version 1.0 (unadopted)
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Iteration
Feedbacks from user test:
1. Optimize how the IP represents “percentage/calorie intake.”
2. Add more engaging interaction between the users and the IP.
3. Ensure the color and IP aligns with a food-related theme, as the current design does not resemble anything edible.
Design system
IP design process
New IP design
(adopted)
Home page
We use IPs of different colors to visually represent today’s calorie intake status (too little, adequate, or excessive).
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Multimodal Interaction
Track your calorie in a more flexible way.
Track calorie intake via voice.
Track calorie intake via photo.
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Track calorie intake via text.
UI design
We use IPs of different colors to visually represent today’s calorie intake status (too little, adequate, or excessive).
User Reviews
We launched our app on app store and received 3000+ downloads. Here's the user reviews.
